MUSIC WORKS INTERNATIONAL LAUNCHES IN NORTH AMERICA WITH GUNTER SCHRODER LEADING DOMESTIC BOOKING
International booking agency enters 2020 with major expansion into the US and Canada
Boston, MA | December 19, 2019 — International booking agency Music Works International announces the company’s expansion into the US and Canadian booking territories. Leading the charge is industry veteran Gunter Schroder who will head up the newly minted domestic arm of the five-year old agency.
Schroder brings 18 years of international booking experience to MWI. From South Africa, he began his music business career at Boston’s Berklee College of Music where he received the “Aerosmith Award” for his budding agent work as a student. Schroder went on to found a regional music festival, Boston Big Rock Showcase, which had successful runs at the Somerville Theater in 2000 and 2001. His success in booking and promotion brought him to the Kurland Agency in 2002 where he worked to develop tours for artists (including Pat Metheny, Chick Corea, Bobby McFerrin, Sonny Rollins, Ornette Coleman) throughout Europe, The Middle East, and North and South Africa. In 2017, he was named VP of International Touring and charged with developing an overall strategy to increase the agency clients profiles in the Far East, South America, Australia, and New Zealand.
Says Schroder, “It is an honor to join forces with the MWI team. I have admired Katherine’s career for a long time, and share her vision for developing a comprehensive global strategy to further develop the careers of our clients. We are poised to move into the new decade stronger and fiercer, and have some exciting plans in the works outside of simply being just a booking agency. More will be revealed soon…..”
About the company’s newest development, MWI founder Katherine McVicker responded, “I started this agency five years ago with no idea that we would grow so quickly. Developing the North American market is the natural progression for us,” adding, “Having Gunter (Schroder) join our group of focused and growth-oriented industry professionals makes us a better agency all around.”
Music Works International represents Ambrose Akinmusire, Bob Reynolds, Darcy James Argue, Forq, Hamilton de Holanda, House of Waters, Peter Cincotti, Robin McKelle, and Sona Jobarteh in the US and Canada.
About Music Works International
Music Works International is an industry leader in the development of jazz, world, blues, and roots touring artists. Founded by a leader in the international touring industry, Katherine McVicker, MWI collaborates with the world’s finest musicians, promoters, and venues to develop tours that expand audiences, artists, and markets through continued expansion into new territories, and cultural partnerships. MWI’s roster of global touring artists includes Antonio Sanchez, Taj Mahal, Terence Blanchard, Christian McBride, Lizz Wright, Dianne Reeves, Vijay Iyer, Stacey Kent, Ambrose Akinmusire, Charlie Hunter & Lucy Woodward, Linda May Han Oh, Peter Cincotti, and Bokanté.
Contact: Anngelle Wood Gallo
Marketing & Communications Manager
Phone: +01 781-300-7580